Screen Capers with Copy Scrapers (sploggers)

The online world is dominated by search engines and internet portals. The three biggest, Google, Yahoo and Microsoft Live, determine what content a site has by using software robots to surf the web and “crawl” (like a spider) for content. The spider reads the content of the website (the words or copy that you write) and returns it to the search engine for processing. When a web user comes along they type in keywords and get a list of search results based on the data the software robots have retrieved for the search engine. Read more