Microsoft’s Ultimate Keyboard, the Wireless Entertainment Desktop 8000

My new keyboard and mouse arrived today. It’s Microsoft’s flagship keyboard and mouse set. Microsoft calls it the “Ultimate Keyboard”. My wife just calls it, “The most expensive keyboard and mouse”. This is the “Wireless Entertainment Desktop 8000” or (WED 8000 for short). It’s a Bluetooth, rechargeable, backlit keyboard and mouse set. It’s also expensive with an RRP of $300 USD. Here’s my thoughts after the first six hours.

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“Life without walls”. If there are no walls, who needs Windows?

Surely there is no company in the history of our species that evokes as much love and hate as Microsoft. I love a lot about Microsoft; the technology, the platforms, many of my Microsoft counterparts and the open community culture of the new Microsoft “2.0”. Still, there’s much to dislike. For example, this latest “I’m a PC” video of Steve Ballmer:

No sweaty armpits this time for the Microsoft CEO!

Microsoft’s new strap line for their $300 million marketing campaign is, “Life without Walls”. Which makes me wonder; in a life without walls, who needs Windows?

Who needs Windows?

Clearly this student from a Hungarian University doesn’t want Windows. Perhaps he lives in a greenhouse and doesn’t need windows. In any case, isn’t there a saying about throwing eggs in glass houses?

Don’t let Steve Ballmer see that Apple MacBook!

Until next time!

Mike

Microsoft Advertising. (Or, how not to do viral marketing)

After turning the other cheek taking over two years of brand-kicking from Apple, Microsoft’s marketing department began to hit back last month with a series of sitcom-esqué advertisements featuring ex-CEO Bill Gates acting alongside (ex-actor?) Jerry Seinfeld.

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